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Personaltransport
个人交通
NewmeansofgettingfromAtoBaredisruptingcarmaking
新出行方式颠覆汽车制造业
Thebusinessof“mobility”initsmanyformsishuge,andlegacymetal-bashersareracingtoadapt
“移动出行”形式多样、市场庞大，老牌车厂奋起顺应
INTHEDECADESafterthesecondworldwarcarmakersweretheundisputedchampionsofthepersonal-transporteconomy.Competitionandeconomiesofscalemadecarsaffordabletomillionsofmotoristsinindustrialisedcountries.InthesandsthelikesofGeneralMotors(GM)andToyotaboastedsomeoftheworld’srichestmarketcapitalisations.Whenitcametogettingaroundtown,nothingbeattheautomobile.
二战后的数十年里，汽车制造商是个人交通经济毋庸置疑的大赢家。市场竞争加上规模经济让工业化国家数以百万计的驾驶者都能买得起车。上世纪八九十年代，通用汽车和丰田等公司都曾得意地跻身全球市值最高公司之列。要在城市里行动，没什么比得上汽车。
Todaythepicturelooksdifferent.Ofthefivemostvaluablefirmsinthemoving-people-aroundbusinessonlytwo,ToyotaofJapanandVolkswagenofGermany,areestablishedcarmakers.AheadofeveryonebyacountrymileisTesla,anAmerican